37 Signals, creators of Basecamp, Campfire and Backpack have launched their new eBook, Getting Real. It's mainly for people working on Web applications, but there are some interesting nuggets for just about anyone.
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas.
Update: Getting Real is not available in print, but a PDF of the book costs a well-spent $19 to download. Also, I had the honor and privilege to contribute a few bits myself alongside Big Important Tech People, including our friend Merlin Mann and the New York Times' David Pogue. Crazy! - Gina
Getting Real [37 Signals]